Coffee ProJect

Executive Summary

Coffee ProJect is a project aimed at introducing and promoting high-quality local coffee beans from Mindanao, Philippines. This project focuses on both the excellent coffee beans that the region has to offer and a unique, attractive packaging design featuring cute characters to create a distinctive brand identity.

OBJECTIVES

Promote Local Coffee: To create a strong brand presence that highlights Mindanao's rich coffee heritage and promotes the local coffee industry.
Quality Assurance: Ensure the consistent supply of high-quality Mindanao coffee beans, fostering trust among customers.
Brand Recognition: Develop a visually appealing and memorable brand image that leverages concept art characters as part of the packaging design.
Market Expansion: Establish a strong online and offline presence to reach a wider customer base.

Project Scope

Product Line

This Coffee ProJect will offer a variety of coffee beans, including but not limited to:

Arabica Coffee Beans
Robusta Coffee Beans
Excelsa Coffee Beans

Branding and Packaging

Create an engaging brand logo and identity.
Develop a unique packaging design featuring character designed concept..
Implement eco-friendly packaging materials and practices.

Marketing and Sales

Build an e-commerce website to facilitate online sales.
Develop marketing campaigns, including social media marketing and influencer partnerships.
Establish partnerships with local coffee shops and retail

Methodology

Market Research: Conduct comprehensive market research to identify customer preferences, competitors, and trends in the coffee industry.
Brand Development: Collaborate with a professional designer to create a unique brand identity, including a logo, color scheme, and character designs.
Packaging Design: Develop packaging designs that integrate cute coffee-loving characters and incorporate eco-friendly materials and practices.
E-commerce Website: Build a user-friendly e-commerce website with secure payment options, featuring an informative product catalog.
Marketing and Promotion: Create and execute marketing campaigns, both online and offline, targeting the local and international market.
Quality Assurance: Establish relationships with local coffee growers and suppliers to ensure consistent quality.
Sales and Distribution: Develop a distribution network with local coffee shops and online retailers, offering both wholesale and retail options.

Sample Design - Pinterest

Timeline

The project is scheduled to run for 6 months:

Month 1-2: Market Research and Brand Development
Month 3-4: Packaging Design and Website Development
Month 5-6: Marketing, Sales, and Distribution

Conclusion

Davao Delightful Beans aims to deliver high-quality Davao City local coffee beans while charming customers with adorable packaging designs. By focusing on brand recognition, quality assurance, and marketing, this project will help create a strong presence for Davao City in the global coffee market. We look forward to your support and partnership in this endeavor.

If you have any questions or would like to discuss this proposal further, please feel free to contact us at jcuamag0313@icloud.com.

Thank you for considering our project.

BULLETIN BOARD - UPDATED : OCTOBER, 23, 2023

Note from Project Owner

Since this is just a project proposal, wala pa gyud siyay klaro na set-up, wala pay point persons, wala pa concrete plan. So, we don't want to put great ideas into waste, diri na lang sa ni and will update this every now and then.

4/27/2024

So naa nag reach out about cafe owner in Nabunturan and the business is Eps Cafeteria on Facebook. The business source, grinds and brew their own coffee and only operates sa specific but random operating hours. Point person is Em Hilot and she will work there as a part-time barista to learn more about the business operations and sourcing.

ONLINE OFFICE

I've set-up an online office for those who are interested.

Workspace

Meeting Room

Page updated

Google Sites

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